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Competition Makes The Situation Different

- Sep 06, 2018 -

In July last year, LGD announced plans to produce OLED panels in Guangzhou, hoping to save labor costs and meet the demand for OLED TV screens in overseas markets. However, due to technical circumstance doubts, the plan was reviewed by the Korean government for a long time.

However, under the positive expansion of production capacity by panel makers such as BOE and Huaxing Optoelectronics, the Korean government feels the pressure. 

In December last year, the South Korean government approved LG Display, a panel subsidiary of South Korea's LG Group, in its OLED panel factory in mainland China. This is the first time the Korean government has approved the transfer of OLED panel technology overseas.

Today, LGD's OLED panel factory in Guangzhou has finally been approved by the Chinese government. It can be said that it is a good thing!

LG Display CEO Han Xiangfan said: "The newly built 8.5-generation OLED panel production line will further promote the OLED upstream and downstream industry chain to take root in China and contribute to the development of China's OLED industry. In the future, LG Display will continue to work with Chinese partners. 

Promote the innovation and development of OLED technology, and create a leading differentiated display product and make unremitting efforts."

Behind the coded OLED production capacity

At present, smartphones are turning to OLED screens, and larger-sized TVs are also using OLED screens.

Compared to LCDs, OLEDs are self-illuminating displays without backlights and without liquid crystals. 

Due to the thinner and lighter materials, OLEDs can be designed in a variety of ways, and the perfect black color and more accurate color performance ensure the perfect picture quality. 

In the field of innovative TV panels, OLEDs have given more possibilities to modern TVs, such as wallpaper TVs and self-sounding TVs. 

Based on the above advantages, OLED panels are also favored by TV manufacturers. At present, the OLED camp has expanded to 14 in the world, including Hisense, Skyworth, Changhong, Konka and other major Chinese mainstream TV companies.

With the addition of multiple brands, the OLED camp is no longer a single force. 

Reminiscent of the development trend of the LCD camp, in the competition with PDP (Plasma Display) technology, the important reason for LCD products to win is the expansion of the camp. 

The expansion of the camp's output makes the price of the product more advantageous. 

Therefore, the gradual formation of the OLED camp has basically paved the way for the development of OLED TV.