What is the popularity of the surface handset?
核心提示：其实早在两年前三星就推出了曲面Super AMOLED屏幕产品，从最早的概念机Edge一直到前不久因为爆炸问题被迫停产的Note 7，从三星品牌看曲面设计似乎成为了趋势，起初只是有少部分采用曲面设计的版本，现在已经成为了旗舰机型的标配，我们有理由相信即将发布的S8也会是这个设计。其实早在两年前三星就推出了曲面Super AMOLED屏幕产品，从最早的概念机Edge一直到前不久因为爆炸问题被迫停产的Note 7，从三星品牌看曲面设计似乎成为了趋势，起初只是有少部分采用曲面设计的版本，现在已经成为了旗舰机型的标配，我们有理由相信即将发布的S8也会是这个设计。实际上不仅仅是三星，国内也有很多厂商跟进。（文/卡卡落）
Core tip: in fact, as early as two years ago introduced the Samsung surface Super AMOLED screen products, from the earliest Edge concept machine until recently because of the explosion problem was forced to stop production of Note 7 from the Samsung brand surface design seems to be the trend, at first just a few uses surface design version, has now become the the flagship model of the standard, we have reason to believe that the upcoming release of S8 will be the design. In fact, as early as two years ago introduced the Samsung surface Super AMOLED screen products, from the earliest Edge concept machine until recently because of the explosion problem was forced to stop production of Note 7 from the Samsung brand surface design seems to be the trend, at first only a few curved design versions, has now become the flagship model of the standard, we have reason to believe that the upcoming release of S8 will be the design. In fact, it is not only Samsung, but also a lot of manufacturers in China follow up.
At the end of last year, vivo first introduced the hyperboloid screen of Samsung, launched the Xplay5 mobile phone. Now, more brands such as Xiaomi, HUAWEI and honors are competing. The rumors of rumors, Meizu and OPPO brands are also brewing. It is expected that there will be an explosive growth in 2017. Although the problem of cost can not become the backbone of the market for a short time, the trend is very obvious.
Why is the surface screen popular? Why is more and more consumers like this kind of design? Where is the advantage compared to the ordinary screen? Let's talk about it today.
It is inseparable from the push of Samsung
The surface of the screen mobile phone had said from the flexible LED panel to start, before the screen is not bent, with the development of technology is now a flexible LED panel (OLED) is becoming more and more common and more mainstream, some mobile phone and other digital products, although it looks used ordinary plane screen, but also flexible panel products. This trend has become inevitable, but now the development of flexible screen is still in the first stage of the second, did not reach the deeper application, but the development speed is very fast, this year is expected to be a breakthrough in the near future can display or screen will appear randomly folding mobile phone.
说回到柔性OLED屏幕手机的发展，实际上三星曲面OLED手机的火爆还有一些意外因素，因为最早三星推出的Galaxy Round和LG推出的G Flex等设备都是试水之作，大家谁都没有经验也不知道市场反馈如何，所以设计的方式完全不同。从市场口碑看LG G Flex应该比三星Round要好一些，毕竟是一款全球部署的产品（三星Round只在韩国销售而且数量有限），而且使用了特殊的修复图层技术。但随后三星转换了柔性屏幕的应用思路，利用了早期概念机Edge的方式推出了曲面屏幕，也就是Note Edge，不过当时还是单侧曲面设计，之后在S6 Edge上面的双曲面真正引爆了市场。
The development of flexible OLED screen mobile phone to say, Samsung OLED mobile phone hot surface actually there are some unexpected factors, because the first launch of the Samsung Galaxy Round and LG launched G Flex and other equipment are test for water, everyone who has no experience and do not know how to market feedback, so the design of a completely different way. From the word of mouth, LG G Flex should be better than Samsung Round, after all, it is a global deployment product (Samsung Round is only sold in Korea and a limited number), and has used a special repair layer technology. But then Samsung switched the application idea of flexible screen. It used the concept machine Edge to launch the curved screen, that is Note Edge, but it was still single sided curved surface design. After that, the hyperboloid on S6 Edge really detonated the market.
那么问题来了，更早火起来的LG G Flex系列却表现不佳。当然主要和手机品牌有关，三星目前依然是全球第一大手机品牌，品牌知名度，产品的整体设计都成为助力。反过来看如果然LG推动S6 Edge那样的设计，恐怕也很难如此强势。
So the problem came, the earlier fire LG G Flex series did not perform well. Of course, mainly related to the mobile phone brand, Samsung is still the world's largest mobile phone brand, brand awareness, the overall design of the product has become a contribution. In turn, if LG drives S6 Edge, it's hard to be so strong.
On the one hand is the brand, on the other hand is the screen itself. The power of Samsung on the screen has been widely recognized from the era of mobile phones. The color of mobile phone screens is very popular, and has been leading in the era of Super AMOLED. From a technical point of view, Samsung has adjusted the arrangement and color temperature of pixel units of the screen, and made use of blue-green to save electricity and reduce the power consumption of the screen. That's why Samsung's AMOLED screen looks somewhat green from the side. Although Samsung screen supply price is very expensive, but also not easy to obtain orders, but still willing to use mobile phone manufacturers, consumer demand led, while Japanese screen supplier performance in this area was just passable OLED screen, supply itself is the problem, not to mention the curved surface screen.
The result is very obvious. All the flexible screens from Samsung are Super AMOLED screens of recent generations. The quality of display itself is guaranteed, which represents the high level of Samsung and even the real cell phone screen industry. So, from an objective point of view, it has also promoted the front line of the surface screen phone. Of course, it also gives a warning to other screen vendors that the surface is just a boost, which really determines the prospect of the market or the effect of the screen itself.