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What Is The Popularity Of The Surface Handset?

- Feb 05, 2018 -

What is the popularity of the surface handset?


核心提示:其实早在两年前三星就推出了曲面Super AMOLED屏幕产品,从最早的概念机Edge一直到前不久因为爆炸问题被迫停产的Note 7,从三星品牌看曲面设计似乎成为了趋势,起初只是有少部分采用曲面设计的版本,现在已经成为了旗舰机型的标配,我们有理由相信即将发布的S8也会是这个设计。其实早在两年前三星就推出了曲面Super AMOLED屏幕产品,从最早的概念机Edge一直到前不久因为爆炸问题被迫停产的Note     7,从三星品牌看曲面设计似乎成为了趋势,起初只是有少部分采用曲面设计的版本,现在已经成为了旗舰机型的标配,我们有理由相信即将发布的S8也会是这个设计。实际上不仅仅是三星,国内也有很多厂商跟进。(文/卡卡落)

Core tip: in fact, as early as two years ago introduced the Samsung surface Super AMOLED screen products, from the earliest Edge concept machine until recently because of the explosion problem was forced to stop production of Note 7 from the Samsung brand surface design seems to be the trend, at first just a few uses surface design version, has now become the the flagship model of the standard, we have reason to believe that the upcoming release of S8 will be the design. In fact, as early as two years ago introduced the Samsung surface Super AMOLED screen products, from the earliest Edge concept machine until recently because of the explosion problem was forced to stop production of Note 7 from the Samsung brand surface design seems to be the trend, at first only a few curved design versions, has now become the flagship model of the standard, we have reason to believe that the upcoming release of S8 will be the design. In fact, it is not only Samsung, but also a lot of manufacturers in China follow up.


去年年底vivo率先引入了三星的双曲面屏幕,推出了Xplay5手机,现在小米、华为、荣耀等更大品牌竞相推出,有传言魅族和OPPO等品牌也在酝酿,预计2017年将会呈现爆发性增长。虽然曲面手机由于成本的问题短时间内无法成为市场当中的中坚力量但趋势是非常明显的。

At the end of last year, vivo first introduced the hyperboloid screen of Samsung, launched the Xplay5 mobile phone. Now, more brands such as Xiaomi, HUAWEI and honors are competing. The rumors of rumors, Meizu and OPPO brands are also brewing. It is expected that there will be an explosive growth in 2017. Although the problem of cost can not become the backbone of the market for a short time, the trend is very obvious.

为什么曲面屏幕大受欢迎?为什么越来越多的消费者喜欢这种设计?相比普通的屏幕他究竟优势在什么地方?今天我们就来简单聊聊。

Why is the surface screen popular? Why is more and more consumers like this kind of design? Where is the advantage compared to the ordinary screen? Let's talk about it today.


与三星的推动密不可分

It is inseparable from the push of Samsung

说道曲面屏幕手机就不得不从柔性LED面板说起,之前的屏幕是无法弯曲的,随着技术的发展现在柔性LED面板(主要是OLED)越来越常见而且越来越主流,有些手机以及其他数码产品虽然看上去使用了普通平面屏幕,但实际上面板也是柔性产品。这一趋势已经成为必然,只不过现在柔性屏幕的发展还处在第一第二阶段,没有达到更深层次的应用,但发展速度非常快,预计今年年内会有所突破,在不久的将来可以随意折叠的手机或者显示屏幕就会出现。

The surface of the screen mobile phone had said from the flexible LED panel to start, before the screen is not bent, with the development of technology is now a flexible LED panel (OLED) is becoming more and more common and more mainstream, some mobile phone and other digital products, although it looks used ordinary plane screen, but also flexible panel products. This trend has become inevitable, but now the development of flexible screen is still in the first stage of the second, did not reach the deeper application, but the development speed is very fast, this year is expected to be a breakthrough in the near future can display or screen will appear randomly folding mobile phone.

说回到柔性OLED屏幕手机的发展,实际上三星曲面OLED手机的火爆还有一些意外因素,因为最早三星推出的Galaxy   Round和LG推出的G Flex等设备都是试水之作,大家谁都没有经验也不知道市场反馈如何,所以设计的方式完全不同。从市场口碑看LG G   Flex应该比三星Round要好一些,毕竟是一款全球部署的产品(三星Round只在韩国销售而且数量有限),而且使用了特殊的修复图层技术。但随后三星转换了柔性屏幕的应用思路,利用了早期概念机Edge的方式推出了曲面屏幕,也就是Note   Edge,不过当时还是单侧曲面设计,之后在S6 Edge上面的双曲面真正引爆了市场。

The development of flexible OLED screen mobile phone to say, Samsung OLED mobile phone hot surface actually there are some unexpected factors, because the first launch of the Samsung Galaxy Round and LG launched G Flex and other equipment are test for water, everyone who has no experience and do not know how to market feedback, so the design of a completely different way. From the word of mouth, LG G Flex should be better than Samsung Round, after all, it is a global deployment product (Samsung Round is only sold in Korea and a limited number), and has used a special repair layer technology. But then Samsung switched the application idea of flexible screen. It used the concept machine Edge to launch the curved screen, that is Note Edge, but it was still single sided curved surface design. After that, the hyperboloid on S6 Edge really detonated the market.

那么问题来了,更早火起来的LG G Flex系列却表现不佳。当然主要和手机品牌有关,三星目前依然是全球第一大手机品牌,品牌知名度,产品的整体设计都成为助力。反过来看如果然LG推动S6 Edge那样的设计,恐怕也很难如此强势。

So the problem came, the earlier fire LG G Flex series did not perform well. Of course, mainly related to the mobile phone brand, Samsung is still the world's largest mobile phone brand, brand awareness, the overall design of the product has become a contribution. In turn, if LG drives S6 Edge, it's hard to be so strong.

一方面是品牌,另一方面是屏幕本身,三星在屏幕上的实力从功能手机时代已经被广泛认可了,手机屏幕色彩艳丽深受欢迎,到了的Super     AMOLED时代依然保持了领先。从技术角度说,三星从新调整了屏幕的像素单元的排列和色温,利用蓝绿色更省电降低了屏幕功耗,这就是为什么三星的AMOLED屏幕从侧面看上去有些偏绿的原因。尽管三星屏幕的供应价格很贵,而且还不容易获得订单,但手机厂商还是愿意使用,消费需求导致,而日系屏幕供应商在这方面的表现明显差强人意,OLED屏幕的供应本身都是问题,更不要说曲面屏幕了。

On the one hand is the brand, on the other hand is the screen itself. The power of Samsung on the screen has been widely recognized from the era of mobile phones. The color of mobile phone screens is very popular, and has been leading in the era of Super AMOLED. From a technical point of view, Samsung has adjusted the arrangement and color temperature of pixel units of the screen, and made use of blue-green to save electricity and reduce the power consumption of the screen. That's why Samsung's AMOLED screen looks somewhat green from the side. Although Samsung screen supply price is very expensive, but also not easy to obtain orders, but still willing to use mobile phone manufacturers, consumer demand led, while Japanese screen supplier performance in this area was just passable OLED screen, supply itself is the problem, not to mention the curved surface screen.

那么结果就非常明显了,凡是来自三星的柔性屏幕多是近几代工艺的Super     AMOLED屏幕,显示质量本身是有保证的,代表了三星甚至是真个手机屏幕行业的高水准。所以从客观角度来说,也推动了曲面屏幕手机的前行。当然这也给其他屏幕供应商一个警示,曲面只是助力,真正决定市场前景的还是屏幕本身的效果。

The result is very obvious. All the flexible screens from Samsung are Super AMOLED screens of recent generations. The quality of display itself is guaranteed, which represents the high level of Samsung and even the real cell phone screen industry. So, from an objective point of view, it has also promoted the front line of the surface screen phone. Of course, it also gives a warning to other screen vendors that the surface is just a boost, which really determines the prospect of the market or the effect of the screen itself.